Beter Bed Holding (BBH) is the Netherlands-based holding company that operates in the European bedroom furnishings market. It offers mattresses, box springs, bed bases, bedroom furniture, bed textiles and other related items. Its activities include retail trade through over 1, 100 stores. The Company operates via the retail chains Beter Bed (active in the Netherlands and Belgium), Matratzen Concord (active in Germany, Switzerland, Austria, the Netherlands and Belgium), El Gigante del Colchon (active in Spain), and BeddenREUS and Slaapgenoten (both active in the Netherlands). Beter Bed is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland and the United Kingdom via its subsidiary DBC International. The Company has approximately 20 wholly owned subsidiaries.

Retail

Beter Bed Holding

John Kruijssen

Tina Ruis

Ali Özkan

Wil Wijzenbroek

Lynn Mureau

Auke van der Deen

Bas Kok

Gabrielle Reijnen

Pieter-Bas Stehmann

Lineke Bernhard

Thijs Nootenboom

Jaap Westland

Martijn Akkermans

Ehtasham Akram

Perijn Hoefsloot

Bertus Janssen

The Marketing and Communications team at Beter Bed Holding drives brand awareness and customer engagement across European markets. This team manages digital marketing strategies, performance marketing, brand image, public relations, and content creation. They leverage data analytics and CRM to optimize marketing operations and ensure cohesive branding efforts across all retail chains and subsidiaries.

Marketing and Communications

Management Team

Product and Project Management

Marketing and Communications

About

Team members

Other teams at Beter Bed Holding

Management Team

Product and Project Management