Kevin Musyoka

Kevin Musyoka has a diverse work experience in the field of digital marketing. Kevin is currently working at Betika.com as the Head of Digital Marketing, a role they have held since May 2022. Prior to this, they served as the Digital Marketing & Strategy Manager from November 2020 to May 2022 and as the Digital Marketing Lead from May 2019 to October 2020. Kevin started their digital marketing career as a Digital Marketer at Betika.com from November 2018 to May 2019.

Before joining Betika.com, Kevin worked at Jubilee Insurance, where they held various roles. From January 2017 to November 2018, they worked as a Digital Marketing Analyst, responsible for analyzing customer data and implementing sales campaigns. Prior to this, they were involved in sales generation, sales campaigns, and referral campaigns as part of the Customer Focus and Innovation team from March 2014 to December 2016.

Overall, Kevin Musyoka has gained extensive experience in digital marketing and strategy, with a focus on sales generation, customer data analytics, and campaign implementation.

Kevin Musyoka completed their Bachelor's Degree in Marketing at Kenyatta University from 2010 to 2013. In 2013, they also obtained a Practitioners Diploma in Marketing from the Marketing Society of Kenya. Kevin then pursued further education in 2015, completing a CIM (Chartered Institute of Marketing) program at ICE Kenya, specializing in Business, Management, Marketing, and Related Support Services. Additionally, Kevin has obtained additional certifications including becoming a Certified OKR Practitioner from the OKR Institute in January 2023 and completing Google Analytics 360 training from Jellyfish Training in August 2020.