Will Mullis

Will Mullis is an experienced professional in direct-to-consumer (DTC) sales and e-commerce, currently serving as the Director of DTC Sales at Better Choice Company since April 2017. In this role, Will Mullis successfully transitioned the DTC e-commerce platform to Shopify and has led the development of various initiatives, including third-party applications and in-house coding projects. Prior to this position, Will Mullis worked at Sportman's Market Inc from January 2000 to March 2017, where responsibilities included directing all DTC e-commerce activities, collaborating with the marketing team on user experience and customer engagement programs, and leading a development team to maintain coding and security standards. Will Mullis began the career as a Web Developer, specializing in PHP, JavaScript, and SQL databases.