Anthony Elders

Anthony Elders is an accomplished marketing professional currently serving as the Commercial Director - Paid Media at Better Collective since February 2024. Prior to this role, Anthony held various leadership positions including Head of Digital Media at PokerStars and Head of Search, Marketing Technology, and Partnerships at Paddy Power Betfair. Anthony's earlier career includes significant roles at Betfair, where responsibilities spanned from Head of Partnerships to Marketing Manager across multiple disciplines, as well as positions at Ebiquity plc and Kantar Worldpanel UK. Anthony holds a 1st Class Honours degree in Marketing from Newcastle University, obtained in 2011.