Better Collective
Guy Harding currently serves as the Senior Director of Group Media at Better Collective, a position held since February 2024. Previously, Guy was the Commercial Director at Legend from November 2022 to November 2023 and held various roles at FairPlay Sports Media from February 2016 to November 2022, including Commercial Strategy and Safer Gambling Director and Head of Commercial. Additionally, Guy served as a Director at Responsible Affiliates in Gambling from May 2019 to November 2022. Earlier experience includes multiple financial analyst roles at Sky from August 2010 to February 2016, where responsibilities encompassed P&L ownership for various divisions, and positions at MINT Partners as an Emerging Markets Fixed Income Broker and ICAP as a graduate. Guy possesses professional qualifications including CIMA and has a degree from the University of Nottingham.
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Better Collective
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Better Collective is the leading developer of educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.