Stephen Appleton

Stephen Appleton is an experienced professional in commercial strategy and marketing, currently serving as the Head of Commercial Strategy at Better Collective since August 2023. Prior to this role, Stephen held the position of Account Director at Spotlight Sports Group from October 2022 to August 2023. Stephen has a considerable background in the online gaming sector, having worked at Bet365 as a Performance Marketing Manager and Marketing Affiliate Manager for over eleven years. Early career experience includes serving as a Project Officer at Stoke-on-Trent City Council from 2005 to 2011. Stephen's education includes attendance at Queen Elizabeth Sixth Form College from 1999 to 2001 and Hurworth Comprehensive from 1994 to 1999.