Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. 

In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. 

Everyone who cares about cotton and its sustainable future can now be part of something better.

Sustainability

Non Profit

Agriculture & Farming

Better Cotton

Alan McClay

Sherry Wu

Jyoti Narain Kapoor

Hina Fouzia

Lena Staafgard

The Senior Management Team at Better Cotton oversees strategic planning, governance, and organizational leadership to drive the mission of sustainable cotton farming. Comprising diverse roles such as finance, data analysis, global operations, membership, fundraising, and program management, the team ensures alignment across functions, fosters industry partnerships, and manages key initiatives to train farmers and scale the production of Better Cotton globally.

Senior Management Team

Coordination and Management Team

Data and Supply Chain Team

Senior Management Team

About

Team members

Other teams at Better Cotton

Coordination and Management Team

Data and Supply Chain Team