Better Half
Alyssa Bonanno is currently serving as the Fractional Chief Marketing Officer at Ithaca Hummus. Alyssa is also the Founder & Chief Creative Officer at Better Half, a creative agency focusing on connecting with youth audiences. Alyssa is the High Priestess of Cult of Brand, a podcast exploring the connection between fans and fanaticism. Additionally, Alyssa is a Jury Member at The Webby Awards and a Member of The Female Founder Collective. With a background in animation and graphics, Alyssa has held various creative roles in companies like Bilt Technologies, Paceline, and Ralph. Alyssa has worked with notable clients such as Netflix, Hulu, Procter and Gamble, and Paramount Pictures. Alyssa holds a Bachelor of Fine Arts degree from the School of the Art Institute of Chicago.
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Better Half
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Better Half is a mobile-first creative studio. We move at the speed of culture, tailoring materials specifically for theplatforms on which they are digested