Better Health Group
William Parham is an experienced marketing professional with a strong background in healthcare marketing and member engagement. Currently serving as a Marketing Coordinator at Better Health Group since January 2022, William has designed and executed innovative marketing initiatives that enhance patient engagement and retention while collaborating with cross-functional teams to align strategies with organizational goals. Previously, as a Field Marketing Manager at InnovaCare Health, William spearheaded marketing plans that significantly boosted brand awareness and sales growth. At Florida Blue, William held the role of Member Engagement Manager, focusing on personalized support for members and ensuring a seamless experience. Earlier experience as an Adaptive Wellness Coach at YMCA of Florida's First Coast involved developing personalized wellness plans and fostering community support. William holds a Master of Science in Business, Management, Marketing, and Related Support Services and a Bachelor of Science in Biological and Biomedical Sciences from the University of North Florida.
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Better Health Group
Better Health Group is one of the leading national primary care platforms enabling providers to shift focus to value-based care. With a mission of Better Health, the Better Health Group umbrella includes the healthcare network brands Votion and VIPcare. Through our provider-facing brand, Votion, we empower independent physicians to spend more time with their patients and less on other tasks, helping to achieve Better Health. We provide the tools, insights, and processes to enable our partners to focus on care while increasing earnings. Votion delivers 5-Star outcomes to more than 140,000 lives across eight states for Medicare Advantage, Medicare ACOs, Medicaid, and Commercial Insurance. Through our patient-facing brand, VIPcare, we achieve Better Health using a senior care model focused on prevention and maintenance. VIPcare has been serving Medicare Advantage communities for more than 16 years and currently operates across four states with plans for further expansion. Part of the VIPcare brand is the sister company, SaludVIP, which offers the same high-quality care and 5-star service to the growing Hispanic communities. Together, Better Health Group’s lines of services work to drive our mission and achieve Better Care, Better Outcomes, and Better Health.