William Parham

William Parham is an experienced marketing professional with a strong background in healthcare marketing and member engagement. Currently serving as a Marketing Coordinator at Better Health Group since January 2022, William has designed and executed innovative marketing initiatives that enhance patient engagement and retention while collaborating with cross-functional teams to align strategies with organizational goals. Previously, as a Field Marketing Manager at InnovaCare Health, William spearheaded marketing plans that significantly boosted brand awareness and sales growth. At Florida Blue, William held the role of Member Engagement Manager, focusing on personalized support for members and ensuring a seamless experience. Earlier experience as an Adaptive Wellness Coach at YMCA of Florida's First Coast involved developing personalized wellness plans and fostering community support. William holds a Master of Science in Business, Management, Marketing, and Related Support Services and a Bachelor of Science in Biological and Biomedical Sciences from the University of North Florida.