John Collins

John Collins is the current CEO of Better Place Forests. Prior to their current position, John was the Head of Global Sales at Patagonia from March 2006 to September 2021. In this role, John oversaw all of global sales, managing over $1B in revenue with a focus on an omni-channel sales model consisting of wholly owned Ecommerce and retail platforms, and a large network of wholesale partners. John led the global sales teams and International General Managers in developing and implementing strategies to elevate and differentiate the Patagonia brand globally.

Prior to their time at Patagonia, John was the Eastern Regional Sales Manager at Patagonia from February 1996 to April 2005. In this role, John was an offsite manager of eight sales reps across 34 states. John developed and implemented sales strategies including sales programs, product training, and promotional support.

Before their time at Patagonia, John was the Founder/Principal at The Saltwater Edge from January 1993 to January 1996. Prior to that, John was a Media Planner at Young & Rubicam from January 1993 to January 1995.

John Collins attended Skidmore College and earned a Bachelor of Science Degree in Business. John then went on to earn an MBA from the University of Southern California - Marshall School of Business.

Eleanor Hooker - VP, Marketing, Nandi Chhabra - VP, Legal & Public Affairs, and Brad Milne - Co-Founder & COO report to John Collins.