BetterBeer.com Ltd.
Brent Parsons is a seasoned professional with extensive experience in hospitality and community engagement. Currently serving as a Full-Time employee at HockeyStickMan since March 2024, Brent also contributes as an Ambassador for The Burnt Chef Project and holds various leadership positions within the Quinte West Chamber of Commerce, progressing from Board Member to President from 2019 to 2024. Additionally, Brent is a Board Member for Gift from the Heart and operates Dewmill Events and Parsons Cafe & Catering. Recent roles include Beer Quality Auditor at BetterBeer.com Ltd. and Front Office Supervisor at Fairfield Inn & Suites by Marriott. Previously, Brent was involved with Trenton Military Family Resource Centre and TCPOS North America Inc. Brent's academic background includes a Culinary Management degree from George Brown College.
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BetterBeer.com Ltd.
Our clients hire us because they are frustrated with the three BIG problems with draught beer: One - The amount of draught beer unnecessarily poured down the drain. We find that most bars experience draught spillage around 10 %, which is about $12k a year in lost profits; even more if you add in the taxes owed on the spillage. Two - the high cost and headaches associated with traditional hand-me-down draught beer training in an industry plagued by high turnover. And three – Dirty Beer Glasses. They are the biggest cause of flat, headless pints that result in returns, costing thousands in comps and angry guests. If you find yourself losing sleep at night because of your frustration with lost profits, poor-quality pints, and declining beer sales, we should chat. We're not a fit for everyone, but we may be a fit for you.