Alejandro Lajcher currently serves as the Global Demand Generation Director at Betterfly, where responsibilities include leading the teams focused on designing and implementing full-funnel demand generation strategies across Chile, Mexico, and Spain. Prior to this role, Alejandro was with Mercado Libre for over four years, holding various positions including Regional Marketing Manager and Supervisor, where Alejandro developed acquisition and growth strategies for merchants in Latin America. Alejandro's experience also includes roles at Banco Galicia, focusing on digital marketing and analytics, enhancing customer experience through digital channels. Alejandro holds a Master's degree in Business and Technology from Universidad de 'San Andrés', alongside postgraduate studies in Digital Economy and Finance from the University of Buenos Aires, where Alejandro also completed a bachelor's degree in Economics.
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