Bautista Variné

Bautista Variné currently serves as the Head of Product and Global Product Marketing Head at Betterfly, focusing on enhancing user engagement and growth for B2B2C initiatives aimed at promoting healthy habits and social donations. Prior to this role, Bautista worked as the Product Marketing Lead at R2, where responsibilities included defining product marketing vision and driving business growth through user adoption and engagement. Bautista’s experience also encompasses a managerial role at PUENTE, where solutions were created for business growth across Argentina, Uruguay, Paraguay, and the USA, and a senior analyst position at Mercado Libre, optimizing marketing channels regionally. Bautista's career began at Banco Galicia, with titles ranging from Senior Product Analyst to Investment Advisor, demonstrating a strong foundation in product optimization and client management. Educational qualifications include a Licenciatura en Economía from the University of Buenos Aires and a Diplomatura in Marketing Digital and Community Management from Universidad de Ciencias Empresariales y Sociales.