Lina Vanegas Matiz

Lina Vanegas Matiz is an experienced marketing and communications professional currently serving as the Head of Marketing for Betterfly Mexico and Colombia since June 2022, where strategic growth initiatives and end-to-end campaign execution are key responsibilities. Lina founded Comienza tu marca in July 2020, specializing in branding, digital marketing, and communications. Previous roles include Content + PR Manager at Chipax, where leadership of content strategies and PR management was crucial, and Communications & Marketing leadership at Groupon for multiple Latin American countries. Lina has also held positions at Hill+Knowlton Strategies Latin America, InTacto Comunicaciones, RCN Radio, El Espectador, and Banco de la Republica. Educational credentials include multiple degrees focused on communications and business from prestigious institutions.