María José Bustos S.

María José Bustos S. is an experienced marketing professional currently serving as the Head of Product Marketing at Betterfly, with a prior role as Head of Marketing in Chile. Previously, María José held the position of Head of Customer Engagement at Nubox Chile, focusing on strategies to enhance product usage and customer satisfaction. Additionally, María José has a rich background at Itaú Chile, where responsibilities included Product Owner for digital marketing initiatives, as well as managing marketing strategies and campaigns across various channels. Earlier experience includes roles at Banco Santander Chile and TVN, specializing in segment management and account execution. María José's academic credentials include an Executive Education in Marketing from Esade and a Master in Marketing from Universidad de Chile, complemented by an engineering degree in Information and Control Management.