BetterMe
Kateryna Gaieva is a seasoned public relations professional with extensive experience in the health and fitness sector, currently serving as the PR Manager at BetterMe: Health & Fitness Apps since November 2021. Previously, Kateryna held the position of PR Director at CMS Group from October 2018 to June 2021 and worked as the Marketing Communication Manager at Constructors.com.ua from April 2016 to September 2018. Early in the career, Kateryna gained valuable experience as a Junior PR Manager at ADV Group from July 2014 to April 2016 and as a PR Manager at Electromech Group from September 2013 to July 2014. Kateryna holds a Master's degree in economics and entrepreneurship with a focus on business management from Kyiv National Economic University, complemented by professional training at SKVOT in early 2021.
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BetterMe
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BetterMe is a health and wellness platform that caters to over 150 million users by providing a tailored, bio-individual approach to fitness and well-being. With 5.5 million monthly active users, BetterMe has been recognized as one of the top 3 apps for guided workouts globally by Apple in 2022. BetterMe has developed two supportive apps, BetterMe: Health Coaching and BetterMe: Mental Health. The company launched BetterMe Store with athleisure and wearables to improve users’ experience, as well as to give them the motivation to reach their goals.