Jon Stein

Stein launched Betterment in 2010 on the heels of the Great Recession. Facing a difficult economic environment for entrepreneurs, he built a new kind of financial services company that is better aligned with customers' interests and offers automated portfolio management strategies that had previously only been available to the ultra wealthy. He has been credited with creating the "roboadvisor" space, and Betterment has continuously been recognized as a leading force in the fintech industry.