Celeste Francis McCraw

Celeste Francis McCraw is an experienced healthcare professional with a focus on hospice and healthcare consulting. Currently serving as a Client Success Manager at BetterRX since May 2025, McCraw has also been a Hospice and Healthcare Consultant at McCraw Healthcare Consulting since April 2017. Previous roles include Regional Director of Hospice at Astella Home Health and Hospice, Hospice Administrator at Harbor Hospice, and Director of Business Development at Natura. McCraw has held executive positions at Compassus and Altus Health, and has extensive experience in sales management and operational oversight within hospice services at Gentiva Health Services. Additionally, McCraw has a foundational background in business development across various regions, particularly in South and Central Texas, and has contributed to professional and community relations in the hospice sector. Educational qualifications include a CPE Chaplain certification from the College of Pastoral Supervision and Psychotherapy and a Certified Hospice and Palliative Care Administrator credential.