Safia Abbasi

Safia Abbasi is a seasoned marketing professional with extensive experience in product marketing and strategy within high-growth organizations. Currently serving as a Senior Product Marketing Manager for AI at BetterUp since July 2023, Safia leads the go-to-market strategy for AI products, including an AI Coaching Agent. Prior to this role, a career break was taken from January 2022 to June 2023 for travel and personal exploration after a decade in various marketing positions. Safia's background includes pivotal roles at Udemy, where key contributions were made as a founding member of the product marketing team, and as a Marketing Manager at Kontagent, during its growth phase. An educational foundation in International Relations and Global Business from the University of Southern California complements this professional journey.