Félix Guelfucci

Business Strategy Director at Betterway

Félix Guelfucci is an experienced business strategist currently serving as the Business Strategy Director at Betterway, where responsibilities include partnerships, merchant relations, product marketing, and business development in new markets. Prior to this role, Félix co-founded and was the COO of BONAMÍ FOOD PRODUCTS, launching initiatives aimed at community development in collaboration with various organizations. Félix has also held positions at IdeaPaint as a Global & National Development Representative, at Ayelight as CEO and CMO, and as a Business Developer Intern at Lagardère Sports. Educational achievements include a Master in Management from Babson F.W. Olin Graduate School of Business, and a Bachelor of Business Administration from ESSEC Business School, along with international academic experiences in Brazil and Singapore.

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