Joff Cooke

Joff Cooke is a seasoned professional with extensive experience in the higher education and gaming sectors. Currently serving as the Chief Operating Officer at the Betting and Gaming Council since June 2020, Joff oversees key business operations while advocating for industry standards. Prior to this role, Joff held various significant positions, including Managing Director at Corner Hook Ltd. from May 2013 to October 2020, where a focus was placed on enhancing student engagement in the education sector. Previous leadership roles also include Chief Executive Officer at the University of Exeter Students' Guild and the Students' Union for Falmouth University and the University of Exeter in Cornwall, where strategic direction and stakeholder relationships were significantly strengthened. Earlier positions at Students Union Bournemouth University, Plymouth University Students' Union, and the National Union of Students (UK) showcased Joff's capability in organizational development, student engagement, and advocacy. Joff holds a Bachelor of Science degree in Geography from the University of Derby.