Leonardo Naressi

Leonardo Naressi serves as the Chief Executive Officer at DP6, a marketing analytics consultancy, since November 2011, driving product innovation and organizational growth while addressing market challenges. Previously, Leonardo held roles including Co-CEO & CIO and CIO at DP6, focusing on marketing analytics and clients' digital transformation. Additionally, Leonardo mentors at bettrAds, teaches as an MBA Professor at Escola Superior de E-Commerce, and serves on the content board of E-Commerce Brasil and as a professor at FGV Brazil and ESPM. With a strong educational background in management and data analytics, Leonardo also held leadership positions at IAB Brasil and Direct Performance, emphasizing web analytics and business intelligence throughout a career marked by a commitment to innovation and education.