Sourcing and Merchandising Team

The Sourcing and Merchandising Team at Bewakoof is responsible for identifying and procuring high-quality materials and products that align with the brand's vision. They collaborate with suppliers to negotiate pricing and ensure timely delivery while managing inventory and trends to optimize the product assortment. Their efforts drive the development of innovative apparel designs that resonate with the direct-to-consumer market, ultimately enhancing customer satisfaction and brand loyalty.