Cesar Pichling Prado

Behavioral Service Designer at BeWay - The Behavioral Way

Cesar Pichling Prado is a seasoned professional in the field of service design and process transformation, currently serving as a Behavioral Service Designer at BeWay - The Behavioral Way since February 2024. Previously, Cesar held senior roles as a UX / Service Designer at Continuum HQ, focusing on projects for the Inter-American Development Bank, and as a Service Behavioral Designer at RIMAC Seguros y Reaseguros, where extensive research and insights generation were key responsibilities. Other notable positions include service design leadership at Telefónica, process transformation at Interbank, and project management analysis at Corporación Grupo Romero. Academic credentials include a degree in Industrial Engineering from Pontificia Universidad Católica del Perú and a diploma in Process Management from CENTRUM PUCP, complemented by training at ILAC in 2023.

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