Product Engineering

The primary purpose of the Product & Insights Department is to ensure the creation, evolution, and success of the product portfolio by deeply understanding user behaviors, preferences, and challenges. They aim to bridge the gap between technological capabilities and user expectations, driving the product strategy with innovation, user-centered design, and analytical rigor.

Cross-functional Synergy: This department stands out due to its integrated approach, combining product management, UX/UI design, software engineering, data analysis, and innovation. This diverse skill set allows for a holistic view of product development, from conceptualization to launch and iteration.
Data-Driven Innovation: Their unique blend of creativity and analytical thinking enables the department to not only respond to current user needs but also anticipate future trends and opportunities, setting the stage for disruptive innovation.
User-Centric Focus: A deep commitment to understanding and empathizing with the user makes this department pivotal in crafting experiences that resonate with and delight customers, fostering loyalty and engagement.

Collaborative Processes: The department operates through agile and iterative processes, emphasizing collaboration, rapid prototyping, and continuous feedback loops. Cross-functional teams work in sprints to develop, test, and refine features based on real user insights.
Data-Informed Decision Making: Decisions are made based on qualitative insights from user research and quantitative data from analytics. This approach ensures product decisions are grounded in evidence and aligned with user needs.
Open Innovation Culture: Encouraging an environment where ideas can be freely shared and experimented with, the department fosters an innovative mindset that values unconventional ideas and risk-taking within the bounds of informed decision-making.

Fibery.io
Google Analytics
Adobe XD and InDesign
GitHub
PyCharm
Kubernetes
Milanote