Jing Gu

Product GTM Lead at Beyond Identity

Jing Gu has a diverse work experience in various roles and industries. In 2016, they worked as a Project Coordinator at the Behavioral Health Center of Excellence, where they supervised audits, analyzed data, and developed resource guides. In 2017, they transitioned to the role of Marketing Strategist at Jingg Consulting. At this position, they presumably developed marketing strategies and contributed to consulting projects. In 2018, Jing Gu joined Shutterstock as a Product Marketing Manager for Platform Solutions. Here, they were responsible for defining product messaging, executing go-to-market strategies, creating sales enablement materials, and conducting market research. They also successfully created an accessible developer portal that doubled organic traffic. In 2020, Jing Gu moved on to Beyond Identity, where they served as the Product Marketing Lead. Finally, in 2023, they became an Ambassador at Product-Led Alliance.

Jing Gu completed a Master of Arts degree at New York University from 2017 to 2018. Prior to that, they obtained a Bachelor of Arts degree from Scripps College, where they studied from 2012 to 2016. In terms of additional certifications, Jing Gu obtained a Pragmatic Institute - Launch certification from Pragmatic Institute in May 2022. Jing also received a Pragmatic Institute - Product Marketing certification from the same institution in April 2022. In September 2020, they earned a Reforge Growth certification from Reforge. Furthermore, Jing Gu completed a Hubspot Inbound Marketing certification from HubSpot Academy in August 2017.

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