Aida Oropeza López

Aida Oropeza López is a seasoned marketing and public relations professional with extensive experience in integrated marketing and strategic planning. Currently serving as the Global Marketing & Public Relations Director at Beyond Technology since April 2021, Aida leads brand positioning and demand generation initiatives for IT-B2B solutions while managing relationships with media, international allies, and chambers of commerce. Prior to this role, Aida was the Head of Marketing for LATAM at Amarello TI, where the focus was on developing marketing strategies for Google Cloud Platform across multiple Latin American countries. Experience also includes a tenure at Telefónica as a Marketing B2B Senior Specialist, where Aida coordinated inbound and content marketing campaigns for digital services, as well as earlier work as a Campaign Planning Analyst at Avon, overseeing direct sales campaigns in Central America. Aida holds a degree in Marketing from Escuela Bancaria y Comercial.