Samantha Fernandez

Samantha Fernandez is a seasoned marketing professional with extensive experience in direct marketing and brand management. Currently serving as the Senior Manager of Direct Mail at Beyond Yoga since April 2022, Samantha previously held roles such as Account Director at Belardi Wong and Direct Marketing Manager at TravelSmith Outfitters, where responsibilities included strategy, execution, and optimization of offline marketing programs, managing substantial advertising budgets, and driving revenue through analytics and performance analysis. Notable prior positions include Marketing Manager for New Business Development at Williams-Sonoma, CRM Analyst roles at West Elm, and an internship at Adams Hussey & Associates. Samantha holds a Bachelor of Science degree in Marketing from the University of San Francisco and completed studies at London Metropolitan University.