Robin Sapherson

Robin Sapherson serves as the Head of Marketing at BeyondFS, a consultancy dedicated to aiding financial institutions in digital transformation. Previously, Robin held the position of Head of Marketing for Wealth at Canada Life UK, directing strategies that supported the growth of retirement and wealth management offerings. Notable roles also include Marketing Director for MoneyWeek and Chief Operating Officer at HomeProtect, where Robin significantly boosted sales and EBITDA. Robin's career encompasses extensive marketing leadership in various financial services, including experience in brand development and multichannel engagement strategies. Educational credentials include a Professional Diploma in Digital Marketing from the Digital Marketing Institute, a CIM Diploma in Marketing, and a BSc in Psychology from The University of Sheffield.