Israel Friedman

Israel Friedman has over 18 years of experience in sales and sales management. Israel began their career in 2002 as a Regional Sales Representative/Merchandiser at Kedem/Gefen Food Products. In 2004, they became a National Sales Representative at Sabra Dipping Company, LLC. In 2007, they joined Schicks Bakery as a National Sales Representative and increased revenue by 150%. In 2011, they joined BFY Brands as Vice President of Sales - Club, where they supervised and directed national sales efforts. Israel managed the largest sales portfolio, generating $40M of revenue annually. Israel achieved overall 2019 Gross and Net budget goals by +25%, while reducing trade spend by -4.1pts. Israel successfully grew Popcorners business from $16.3M to $36M or +121% in the last 3 years at Costco. Israel also introduced Popcorners in Costco China, generating an incremental $75K of revenue in 2019 with 2020 expecting $200K.

Israel Friedman attended Fairleigh Dickinson University School of Business.