BHOUT
Deodato Do Ó has a diverse work experience spanning several industries. Deodato started their career as a Director de Clube at Holmes Place in 2001 and worked there until 2007. Deodato then spent a year as the Director Executivo/7Spa at Hilton Hotels & Resorts. From 2008 to 2011, they were the Director Geral Club L Health Clubs at Teixeira Duarte. In 2011, they founded Pump Fitness Spirit and served as the CEO until 2018, during which they successfully managed the operational, financial, and expansion aspects of the chain which had 10 clubs and 30,000 active clients. In 2019, they co-founded and became the CEO of Watt-Electric Moving, which was later acquired by Xpert energy. Deodato also worked as a Fitness Executive & Consultant for PUMP Acq by Sonae Capital - Solinca. Deodato is currently the Head of Expansion at BHOUT since October 2023.
Deodato Do Ó obtained a Licenciatura degree from the Faculdade de Letras da Universidade de Lisboa in the years 1995-1999. Later on, they pursued a Pós Graduação em gestão in Economia e Gestão Empresarial at the Universidade Lusíada de Lisboa from 2001 to 2002.
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BHOUT
BHOUT is a gaming company with the heart of a fitness leader that created the first Boxing Bag with a brain by combining sensors on the bag with 3D Computer Vision, breakthrough Artificial Intelligence and Machine Learning. At its center lies a ENTERTRAINMENT ecosystem that’s gamifying everyone’s killer instinct to fight for fun. Create Content, Play, Fight, Compete. BHOUT’s clients believe a right hook is key to a right mind. BHOUT believes gaming technology can bring the two together. Everyone can feel their best by being the baddest. App. Bag. Studios.