Deborah S.

Deborah S. currently serves as the Revenue & Analytics Director at BHub since August 2024. Prior roles include General Manager at Blueground and Tabas by Blueground, and positions in data analytics at ZAP+. With experience as a Research Fellow at Universidade de São Paulo and McMaster University, Deborah's research spans behavioral and urban economics, as well as travel behavior and time use. An accomplished academic, Deborah holds a PhD in Economics from USP, a Master's from Universidade Federal de Pernambuco, and is pursuing an Executive MBA at IESE Business School.