Biba Apparels Pvt Ltd.
Savita Choudhary is a seasoned design professional with extensive experience in the fashion industry, currently serving as the Senior Design Manager at BIBA Fashion Ltd since November 2024. Previously, Savita held the position of Head of Design for INDYA LUXE at Indya, leading collaborations with prestigious designers and accelerating the growth of a premium Indian wear segment from December 2022 to May 2025. As the founder of Khwaabi, Savita oversaw product development, marketing, and sales for Indish Roots Lifestyle from October 2021 to November 2022. Additional experience includes roles such as Head of Design for Women's Ethnic Wear at Indya, Senior Designer for women's western wear at FabAlley, and various design positions at notable companies including Creatnet Services Ltd and Shahi Exports Pvt Ltd. Savita's educational background includes degrees from the Indian Institute of Management, Lucknow, and the National Institute of Fashion Technology, enhancing expertise in organizational leadership and fashion retail management.
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