LA

Lisa Braun Abdinoor

General Manager, North America at BIBS

Lisa Braun Abdinoor is an accomplished sales and marketing leader with extensive experience in the juvenile and consumer goods industries. Currently serving as General Manager and Vice President of Sales for North America at BIBS, Lisa previously held key positions at Angelcare and Bugaboo, where efforts focused on e-commerce growth and retail sales strategy development. With a long tenure at Dorel Juvenile Group, Lisa managed a $380M brand portfolio and directed significant marketing and sales initiatives that drove substantial revenue growth, including the successful expansion of the Disney license to over $40M. Lisa holds a Bachelor of Arts degree in English Language and Literature, complemented by a minor in History from the University at Albany.

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