Aude Morraglia serves as the Senior Global Marketing Manager at BIC since March 2023, previously holding the same title at PepsiCo from January 2008 to July 2023, where Aude managed the Alvalle brand across multiple European markets, significantly increasing brand penetration and implementing innovative design thinking approaches. Aude's expertise includes leading brand strategy and portfolio management for major products such as Tropicana and Lipton Ice Tea, achieving notable sales growth and successful product launches. Aude has a strong educational background in marketing, holding a Master's degree from ESC Rouen (NEOMA Business School) and has gained international experience through studies at institutions such as Concordia University and Regent's University London.
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