BIC
Chris Adegboyega Alade is an experienced sales and operations professional with a strong background in corporate sales strategy and management. Currently serving as Head of Corporate Sales at BIC since February 2021, Chris focuses on developing and implementing strategies to enhance sales performance in Nigeria. Previously, Chris held the position of Key Account Sales Manager at CFAO General Imports and Distribution Ltd., achieving a 12% increase in order rates and significant growth in product listings. With a career spanning over two decades, Chris has also contributed to companies such as Impactdirect Ltd. and Brand Footprint Communications Ltd. in various managerial roles, showcasing a consistent ability to drive sales and operational efficiency. Chris holds a Bachelor of Arts in Performing Arts from Olabisi Onabanjo University and has pursued further education at Oulton College.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.