Eduardo M.

Eduardo M. is a seasoned marketing professional with extensive experience across various companies in the consumer goods sector. Currently serving as Market & Consumers Insights Sr Manager for Latin-America at BIC since June 2019, Eduardo leads global market intelligence initiatives, leveraging consumer and retail trends to drive growth and innovation. Prior experience includes reshaping Latin America's marketing strategy at BIC, serving as Sr Category Manager at AVON, and leading the marketing strategy for the first independent gas station brand at LA GAS with significant regional growth. Eduardo's earlier roles at Kimberly-Clark and Energizer involved strategic brand management and turnaround planning, demonstrating a strong ability to enhance brand health and market performance. Eduardo holds dual degrees from Tecnológico de Monterrey in Business Management and Marketing.