Els Maes

Els Maes has extensive experience in category management and account management within the FMCG sector. Currently serving as Category Manager Benelux and KAM ECOM Benelux at BIC since January 2015, key responsibilities include driving category management projects and understanding market dynamics. Prior to this role, Els held various positions at GfK as Account Manager FMCG & Retail, focusing on strategic business development and client consultancy. Other relevant experiences include serving on the Board of the Sales Management Association in Belgium, roles at Calidat, Metarom, and Procter & Gamble, and a Master's degree in Marketing Management from Europese Hogeschool Brussel. Expertise spans multiple FMCG categories, including fresh, chilled, grocery, and beverages.