BIC
Francesca Alberti is an experienced marketing professional with a robust background in the consumer goods sector, currently serving as the Europe Senior Marketing Manager for Shaver and New Territories at BIC since March 2004. Francesca has effectively set long-term strategic plans for the Shaver category and developed annual marketing initiatives for the EU region. Previous roles include Field Sales Manager, where leadership and coaching of a team of seven Sales Representatives were key responsibilities, and various senior product management positions focused on lighters, shavers, and stationery. Francesca's career began with an analyst role at Accenture followed by a position as Assistant Product Manager at Sara Lee. Francesca holds a degree from Università Bocconi, completed in 2002.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.