Meliha Kara

Meliha Kara is a seasoned market research professional with extensive experience in global insights management, currently serving as the Global Consumer Insights Manager at BIC since February 2023. With a strong background in quantitative and qualitative research, Meliha has successfully managed projects related to brand equity, sustainability, and new business development. Previous experience includes leadership roles at BNP Paribas, where Meliha headed the consumer research function for the EMEA region and the USA, and at TEB, focusing on comprehensive market research and customer experience initiatives. Meliha's educational background includes an Executive MBA from ESCP Business School and executive education from Texas McCombs School of Business, complemented by a Bachelor of Science degree from Middle East Technical University.