Micaela Costas

Micaela Costas is a highly experienced professional in marketing and business development, currently serving as the Business Developer Manager (Innovation) and Marketing Manager at BIC since October 2017, where notable achievements include enhancing the Writing Instruments category and leading customer-oriented project developments. Previously, Micaela held the position of Regional Brand Manager at BIC, overseeing marketing initiatives across Argentina, Chile, and Uruguay, and served as a Trade Marketing Analyst focusing on B2B communication strategies. Micaela's early career included roles as a Global Account Executive at Pierini Partners, managing key global accounts, and as a Global Marketing Trainee at Unilever. Micaela holds multiple degrees, including an Executive Master in Marketing and Sales from Esade and a degree in Economics from the University of Buenos Aires.