BIC
Zack Sylvan is a seasoned professional with extensive experience in social media and digital marketing. Currently serving as Senior Manager, Global Social Media at BIC since May 2024, Zack previously held significant roles such as Head of Social Media and Influencer Marketing at RITE AID and AVP, Social Media Manager at Regions Bank. In addition to leadership positions, Zack is a Board Member at SocialMedia.org, contributing to the community of social media leaders at major brands. A graduate of The University of Alabama with a Bachelor's Degree in Consumer Marketing, Zack's career includes impactful roles in digital marketing and content strategy at organizations like America's First Federal Credit Union and Zeekee Interactive.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.