Brian Joffe

The founder of the Bidvest Group Limited and Bidcorp, Brian has over 50 years commercial experience, both locally and internationally. Amongst his achievements, Brian has been recognised by Sunday Times as SA’s businessman of the year, won the SA chapter of the Ernst & Young Entrepreneur Award and represented SA at the World Entrepreneur Awards. Profiled as one of South Africa’s Greatest Entrepreneurs by MME Media in association with Gordon Institute of Business Science, Brian has been named by Wits Business School Journal as one of SA’s top 25 business leaders with significant impact on SA business.

Brian is the recipient of an Honorary Doctorate in Commerce from the University of South Africa, an Honorary Doctorate in Commerce from the University of Witwatersrand and awarded the Sunday Times Lifetime Achiever Award. He has been included in the Forbes list of the 20 most influential people in Africa and awarded the CNBC All Africa Life time Achievers Award. Brian currently serves as CEO of Long4Life Limited, a company he founded and listed on the JSE in 2017 and serves as a non-executive director of Bidcorp.