Naif Saleh al-Amri

Naif Saleh Al-Amri is a seasoned professional with extensive experience in the finance and customer service sectors. Currently serving as Chief Commercial Officer at Bidaya Home Finance since July 2016, Naif focuses on business development, sales, marketing, and customer experience strategies, while managing digital marketing plans and ERP tools. Previously, Naif held various roles, including Sales Director at Bidaya, Customer Service Director at the Ministry of Labor and Social Development in KSA, and Processing Manager at Deutsche Gulf Finance. Naif started a career in finance as a Home Finance Specialist and Merchant Account Dispute Analyst, demonstrating expertise in mortgage finance applications and customer dispute resolution. Naif holds a diploma in Banking from The Institute of Public Administration in Riyadh.