Jusa Santalo

Sales Director, Nordics at BidFX

Jusa Santalo has extensive work experience in the financial industry, particularly in the field of foreign exchange (FX) trading and sales.

Jusa's most recent role was as a Sales Director for BidFX, starting in October 2022. BidFX is a leading EMS (Execution Management System) for the FX market, providing innovative solutions and cutting-edge technology for execution management and trading workflows. Jusa is responsible for the Nordics region, offering clients a complete suite of negotiation tools and access to major banks' algorithmic trading suites.

Prior to joining BidFX, Jusa worked at LSEG (London Stock Exchange Group) as a Director of FX Transaction Sales from February 2021 to October 2022.

Before that, Jusa had an extensive career at FXall/Thomson Reuters, starting in 2014. Jusa held multiple roles, including Regional head of Transaction Sales from January 2014 to October 2022, and Transaction Sales for the Nordics from January 2016 to February 2021.

Jusa also worked at Refinitiv as a Senior Director of Transaction Sales from October 2018 to February 2021.

Earlier in their career, Jusa held the position of Director of Sales at FXall from March 2006 to December 2013. In this role, they focused on developing and growing new business sales to asset managers, hedge funds, corporate treasuries, and regional banks/brokers. Jusa provided trading, workflow, and STP solutions covering various FX products and markets.

Prior to FXall, Jusa worked at OMX Technology as a Sales Manager from October 2003 to February 2006. OMX Technology provided technology, processing, and outsourcing solutions primarily for the financial markets. Jusa was responsible for sales in Scandinavia and the UK.

Jusa's career in the financial industry started at Helsinki Stock Exchange, where they worked as a Sales Manager from October 2000 to September 2003.

Overall, Jusa Santalo has a strong background in sales and transaction management in the FX market, with a focus on the Nordics region.

Jusa Santalo's education history includes a Master of Science degree in Business and Administration from the University of Vaasa.

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Timeline

  • Sales Director, Nordics

    October, 2022 - present