Samantha Sieloff

Samantha Sieloff has extensive experience in brand management and marketing. Samantha is currently the Director of Brand Marketing at Biena Snacks, where they are responsible for bringing healthy, plant-based snacks into homes. Prior to this, they worked at Rare Beauty Brands as a Senior Brand Manager, driving double-digit growth and leading new product development and distribution expansion. Samantha also served as a Brand Consultant at Velocity Snack Brands, overseeing a brand refresh and packaging redesign. Before that, Samantha was the Director of Consumer Marketing Academy and Director of Alumni Relations at Indiana University. Samantha also held the position of Brand Manager at Weleda North America, where they successfully repositioned and extended the "Skin Food" sub-brand. Additionally, Samantha has experience working at Colgate-Palmolive, where they served as a Brand Manager, Associate Brand Manager, and Assistant Brand Manager. Samantha started their career as a Summer Brand Intern at Colgate Palmolive and worked as an Account Director, Account Associate, and Account Coordinator at News America Marketing.

Samantha Sieloff pursued their education at various institutions. In 2004, they enrolled at the University of Maryland, where they obtained a Bachelor of Science degree in Marketing in 2008. Samantha furthered their studies at Indiana University Bloomington from 2012 to 2014, completing a Master of Business Administration (MBA) with a focus on Consumer Marketing Academy. Additionally, in 2007, Samantha attended the Umbra Institute - Arcadia University, but there is no specific information about the degree or field of study they pursued during that period.