Salima Mezhoud

Salima MEZHOUD is an experienced professional with a strong background in commercial strategy and digital communication. Currently serving as Responsable commerciale communication digitale at Bien'ici since September 2020, Salima has a rich history in the publishing sector, including a tenure as Directrice de Publicité Pôle Restauration at Zepros, where responsibilities included launching free professional newspapers in the restaurant market and developing partnerships with major brands like Danone and Coca-Cola. Previous roles also include Directrice de Publicité adjointe at Néorestauration, where Salima managed a sales team and crafted detailed sales strategies, and Chef de Publicité at L'USINE NOUVELLE, focusing on multi-channel advertising. Educational achievements include an MBA in Digital Marketing & Business and a Master 2 in Economics from the University of Paris I: Panthéon-Sorbonne.