Alice Gironi

Alice Gironi is an accomplished marketing professional with a strong background in developing service propositions and integrated campaigns. Currently serving as the Divisional Marketing Manager for the Municipal Business at Biffa since July 2022, Alice has successfully collaborated with leadership and operational teams to enhance messaging and commercial models. Previously, as a Customer Marketing Manager, Alice launched campaigns that resulted in a 70% year-over-year increase in customer portal users and drove a significant shift towards self-service options. Earlier experiences include roles as CRM Manager and CRM Executive at THG, as well as a Digital Marketing Intern at Notizie.it. Alice holds an MSc in Marketing from The University of Manchester and a Bachelor's degree in Communication and Marketing from Università degli Studi di Milano.