Katie Ristow

Katie Ristow currently serves as Associate Vice President of Brand at Big 12 Conference, having been promoted from Senior Director of Brand in December 2022. Prior to this role, Ristow held the position of Senior Director of Creative Design and Services at the American Athletic Conference from December 2018 to December 2022, as well as Director of Creative Design and Services. Earlier experience includes various marketing roles at Pepperdine University from June 2014 to December 2018, and an Assistant Marketing Director position at Florida International University from August 2013 to June 2014. Ristow began a career in marketing as a Graduate Assistant for FIU Athletics while completing a Master of Science in Sports and Recreation Management at Florida International University, following a Bachelor of Science in Professional Sports and Recreation Management with a minor in Marketing from Franklin Pierce University.