THE ULTIMATE PLAYGROUND

The latest gadgets, the biggest brands,
amazing live demos and interactive entertainment!
Wed 16th – Sat 19th March 2011
Abu Dhabi National Exhibition Centre
United Arab Emirates
More days! More zones! More activities! More excitement!
The Ultimate Playground
Slated to be the biggest exhibition of its kind in the world by 2014, the 2011 edition promises four days of sheer
fun,establishing the show as Abu Dhabi’s premier lifestyle event. Held at ADNEC from the 16th to 19th of March
2011, this spectacular lifestyle show combines the latest technologies and the biggest brands along
with high impact entertainment features, all packed into four days of non-stop action and sheer excitement.
The Perfect Consumer Exhibition
Select exhibitors across 46 exclusive categories will have the opportunity to showcase their products to an auent
target audience of over 60,000 visitors, passionate about the biggest and the best the market has to
Zones:

* Drive
* Ride
* Off Road
* Marine
* Aviation
* Digital
* Fashion
* Wellness
* Adventure
* Life Style
* Ladies zone
* Music Lounge
* International Village

Big Boys Toys

Org chart

Teams

Offices

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